Reuse business
One source of product data across sales channels
- Challenge
- Each sales channel used a different product data format, so expanding to new channels meant a lot of copying and reformatting.
- What we did
- We used the product data from the main sales channel as the source and built a system that prepares draft data in each channel’s format. Staff review price and content before publishing.
- Highlights
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- Cut copying and reformatting without changing the listing workflow
- Every listing is reviewed by a person before it goes live
- New channels only need their own differences added